Digital Marketing: The Way to Go
Digital Marketing has been described as a powerful tool that enables businesses leverage internet technologies to deliver promotional advertisements to consumers.
This was the summation of the Managing Director, Playhouse Communication Limited, Mr. Tolu Onile-Ere, in his presentation, titled “Digital and Online Advertising”, at the Department of Mass Communication Town and Gown Interaction.
According to him, customers are less attentive to messages, but more attentive to the media that give them room to learn and make the best decisions in advertising.
Mr. Onile-Ere observed that in the past, the media chased customers, but now customers are the ones chasing the media.
He noted that Nigeria is 11th among the countries with the highest internet users, throughthe use of mobile phones and other devices. This, according to him, is a pointer to the fact that the future is digital and that youths are the indicators of digital demands. He, therefore, enjoined the students to embrace Digital and Online Marketing as the world advances technologically.
In his remarks, the Head, Department of Mass Communication, Dr. Dokun Omojola, stated that Digital Advertising is an area of interest to the students, adding that the aim of the programme was to enhance the students’ knowledge of the subject.
Also speaking at the event, a senior faculty in the department, Professor Cecil Blake, said that the programme was a perfect indication of the direction to take in this world. He, therefore, urged the students to optimize the resources they have at their disposal.
In attendance at the programme were faculty, staff and students of the Department of Mass Communication.