Marketing Institute To Create Study Centre At Covenant

Marketing Institute To Create Study Centre At Covenant

 
Marketing Institute To Create Study Centre At Covenant

The National Institute of Marketing of Nigeria (NIMN) is to make Covenant University its study centre and also an Examination centre before the end of the year.

The National Institute of Marketing of Nigeria (NIMN) is to make Covenant University its study centre and also an Examination centre before the end of the year.

This was made known Tuesday, by the President and Chairman of Council of the Institute, Chief Lugard Aimiuwu OON, when he and officials of the Institute paid a courtesy call on the Vice Chancellor, Professor Aize Obayan at the University.

The NIMN president also announced that the University have been giving the right to host Marketing Educators’ Conference which according to him would further place the University on the world map.

While speaking further on the purpose of the visit, the NIMN president stated that the Institute was worried about the low quality of graduates from higher institutions, particularly for organizations with high standard.

He said: “We as an Institute are worried about the quality of the graduates produced by the Universities which is very low for organizations with high standard. These organizations spent more to train them.”

He lamented that the professional associations are not helping matters which forms the basis for the Institute to seek for partnership with institutions with best practices which Covenant University represents.

As part of the proposed collaboration with the University, the NIMN president stated that the institute would give opportunity to the Marketing students and others who may have interest to be members while they pursue their programmes and hoped that by the time they graduate, they would have chartered Membership Certificate.

The NIMN according to the president would also establish the student association and create avenue for mentorship. Opportunity would also be given to Faculty of Covenant University to regularise their membership status. Other prospects embedded in the proposed collaboration include joint projects, research, staff exchange and career progression.

He commended the University for its Great Vision and its accomplishments through the dynamic leadership of the Vice Chancellor and her team. He also commended it for turning out great products.

In her response at the occasion, the Vice Chancellor, Professor Aize Obayan, said all that the NIMN president brought on board was far beyond what the University had planned to discussed with the institute. She added that Marketing was one of the University’s programmes that got full accreditation right from inception.

The Vice Chancellor said that the University had unique programmes such as Entrepreneurship Development Studies, Total Man Concept and Towards a Total Graduates, through which the University is inculcating the leadership vision into the students and which had also distinguished it from others.

In addition to what the Institute proposed, Professor Obayan also requested for the establishment of a Mentorship platform and the Distinguished Lecture Series to be jointly organised by NIMN and the University in further driving professional practice.

The NIMN president and his entourage also went into an interactive session with faculty and students in the School of Business where Marketing programme is domiciled. The president briefed them of the Institute’s plan for them as earlier mentioned to the Management. The students also seized the opportunity to ask questions.