Mass Media Institutions Challenged to Satisfy Moral Need of Audience

Mass Media Institutions Challenged to Satisfy Moral Need of Audience

 
Mass Media Institutions Challenged to Satisfy Moral Need of Audience

Media Preference of Nigerian Undergraduates for the Promotion of Quality Moral Education

Nigerian mass media institutions have been charged to engage in constant evaluation of their performances and abilities to satisfy the growing moral need of their various target audiences, particularly the youth/undergraduates, so as to improve their services to those that access or use them.

This was the recommendation of a research work titled, “Media Preference of Nigerian Undergraduates for the Promotion of Quality Moral Education,” carried out by Igbinoba Angie Osarieme of Mass Communication Department, Covenant University, Ota.

The research work, which revealed that Nigerian undergraduates actually obtain quality moral education from mass media, particularly the Television, also recommended the need to work out strategies aimed at encouraging greater use of media information and/or attention to media education amongst their target audiences, that is, the Nigerian youths/undergraduates.

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