MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA
This research is aimed at measuring the effect of market based capabilities on corporate result. The objectives of the study were to determine the relationship between market capabilities and market share, the relationship between information technology and productivity, and the relationship between customer relationship management and brand loyalty. Series of questions were asked using...
Published at European Scientific Journal, University of the Azores, Portugal
Published in 2014
Akinbola, O.A, Adegbuyi O. A. and Otokiti, B. O
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
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