STRATEGIC ROLES OF BRANDING ON ORGANIZATION SALES PERFORMANCE
Branding according to empirical literature is the creation of three dimensional characters of a product. It is further described in terms of name, packaging, colours and symbols that help to differentiate the products from its rivals. And also helps the customers to develop a relationship with the product. The practice of product branding is very crucial in determining the degree of sales...
Published at International Journal of Current Research
Published in 2015
ADEGBUYI, O. A., AJAGBE, M. A., KEHINDE, O. Joseph, ADEGBUYI Abimbola Abidemi and AKANDE, A. O.
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
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