The overriding Influence of Social Media as Key Driver of Cinematic Movies Sales
This study draws upon literature on social learning to investigate the relationships between feedbacks generated from peers of a social network and product marketing. The study analysed the significantly over-riding effects of social media on demand shift factors in the context of product/service marketing or sales based on a review of literature and meta-synthesis approach. Specifically the...
Published at International Business Management
Published in 2016
Chinoye Love Moses, Olokundun Maxwell Ayodele, Omotayo Adegbuyi, Amaihian Augusta, Akinbode Mosunmola Oluwafunmilayo and Fred Inelo
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Assessment of E-marketing strategies among Agribusiness firms in Ota Metropolis, Ogun State, Nigeria
An Exploration of the links between Theory and practices of Relationship Marketing and Small Business
Influence of Human Resource Development Programs on Workers Job Security In Industrial Organizations: Empirical Evidence from Mobil Oil Nigeria
Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict?
Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria
Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
The Practice of Relationship Marketing of A Small Firm in a Developing Economy: Implications for Social Responsibility
Impacts of key Dimensions of Customer Value on Customer Relationship Management (CRM) Performance: Evidence From Nigeria’s Telecommunication Industry
Marketing Strategies and Performance of Agricultural Marketing Firms: Conceptual and Empirical Integration Study from Nigeria,
Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano:
The Policy and Social Consequences of Privatization in Nigeria” in Omeje, K (ed.) State- Society Relations in Nigeria:
Influence of Human Resource Development Programs on Workers Job Security In Industrial Organizations : Empirical Evidence from Mobil Oil Nigeria.
MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA
SMALL AND MEDIUM SCALE ENTERPRISES:PIVOTAL TO SUSTAINABLE ECONOMIC DEVELOPMENT: EHE NIGERIAN EXPERIENCE
Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry