AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE
Positioning for effective competitive advantage requires taking actions informed by the result of business data analysis. Business Intelligence provides the platform with which Information and knowledge is used to improve business operation. This exploratory study examines customer satisfaction as the basis of competitive advantage enjoyed by information network service providers and those...
Published at International Journal of Research in Business Management (IMPACT: IJRBM)
Volume Vol. 2,
Issue Issue 3
Published in 2014
IBUKUN FATUDIMU, ONI RONKE & ROWLAND WORLU
Afolabi ibukun » Fatudimu Ibukun Tolulope holds a B.Sc in Engineering Physics, M.Sc in Computer Science and a Ph.D in Computer Science. Her research interest is in the field of Data Mining. She is a Lecturer II in the Department of Computer and Information Sciences, Covenant University, Ota, Nigeria. She enjoys reading and engages in creative arts. She is a member of the Nigerian Computer Society (NCS), and... view full profile