AN EMPIRICAL ANALYSIS OF MOBILE PHONE USERS FOR COMPETITIVE BUSINESS INTELLIGENCE
With the current globalization drive, most firms rely on Competitive Intelligence to help position them strategically through effective decision-making based on Customer Relationship Management (CRM), marketing activities and competitors' vulnerability. It is of interest therefore to make decisions based on accurate inferences. Association rules have been widely used in data mining to find...
Published at i-manager’s Journal on Management
Published in 2008
FATUDIMU IBUKUN TOLULOPE,C.O. UWADIA and CHARLES K. AYO
Afolabi ibukun » Fatudimu Ibukun Tolulope holds a B.Sc in Engineering Physics, M.Sc in Computer Science and a Ph.D in Computer Science. Her research interest is in the field of Data Mining. She is a Lecturer II in the Department of Computer and Information Sciences, Covenant University, Ota, Nigeria. She enjoys reading and engages in creative arts. She is a member of the Nigerian Computer Society (NCS), and... view full profile
AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE