Dr. Mosunmola Akinbode
B.Sc. Marketing(Covenant University), M.Sc. Marketing (Covenant University), PhD Marketing (Covenant University)
Digital Marketing, Consumer Lifestyle, Customer Relationship Marketing, Marketing Communications, Social Marketing, Entrepreneurial Marketing, Mobile Learning, Entrepreneurship Education, E-commerce, Business Analytics
Marketing Practice and Techniques, Entrepreneurial Development Studies, Integrated Marketing Communication, Digital Marketing, Consumer Behaviour, Retail & Wholesale Management Marketing Management, Tourism and Sport Marketing, Research Methods, Industrial Marketing, Purchasing and Material Management
Selected Publications (2)
5th- 6th May, 2014: International Conference on African Development Issues. Theme: Rising Opportunity for Investors in Africa and the prospect of an Economic Miracle. Venue: Covenant University Ota.
13th-14th May, 2014: International Business Information Management Conference (23rd IBIMA). Theme: Sustainable Growth, Economic Development and Global competitiveness. Paper Title: Esusu as an Effective Strategy for achieving the Entrepreneurial Objectives of SSEs: An Exploratory study of Entrepreneurs in Ado-Odo Ota, Ogun state, Nigeria. Venue: Valencia Spain. Italy.
7th- 9th July, 2014 6th International Conference on Education and New Learning Technologies (EDULEARN 14). Paper Title: Entrepreneurial Curriculum and Pedagogical Challenges in Captivating Students towards Entrepreneurship Education. Venue: Barcelona Spain
Summary of Profile
Consumer Lifestyle, Customer Relationship Marketing, Place Branding, Green and Ethical Marketing, Entrepreneurial Marketing, Contemporary Marketing among others. She is a member of the National Institute of Marketing of Nigeria and Nigerian Institute of Management.