Dr. Mosunmola Akinbode
B.Sc. Marketing(Covenant University), M.Sc. Marketing (Covenant University), PhD Marketing (Covenant University)
EEnvironmental Sustainability Marketing, E-Commerce and SME’s, Consumer Lifestyle, Customer Relationship Marketing, Marketing Communications, Place Branding, Green and Ethical Marketing, International Marketing and Exporting, Entrepreneurial Marketing, Mobile Marketing, Mobile Learning, Behavioural Issues in the market and Organisations, E-Marketing, Entrepreneurship
Marketing Practice and Techniques, Entrepreneurial Development Studies, Integrated Marketing Communication, Digital Marketing, Consumer Behaviour, Retail & Wholesale Management Marketing Management, Tourism and Sport Marketing, Research Methods, Industrial Marketing, Purchasing and Material Management
Selected Publications (2)
21st -24th March, 2010: GLOBAL BUSINESS DEVELOPMENT INSTITUTE Theme: Competing in the Digital Age through Business and Economics. Paper Title: E-Commerce and ICT Infrastructure of Africa in the Digital Age. Venue: Las Vegas, Nevada.
14th -17th JULY, 2010: Workshop on Capacity Building on Entrepreneurship Education and Practice for Polytechnics and Monotechnics in Nigeria. Venue: Covenant University, Ota.
13th-16th February, 2011: Marketing Educator’s Conference: Theme: Creating Value for National Transformation. Title Paper: Marketing and Value Creation Dynamics: An Integrated Model. Venue: Covenant University, Ota
5th- 6th May, 2014: International Conference on African Development Issues. Theme: Rising Opportunity for Investors in Africa and the prospect of an Economic Miracle. Venue: Covenant University Ota.
13th-14th May, 2014: International Business Information Management Conference (23rd IBIMA). Theme: Sustainable Growth, Economic Development and Global competitiveness. Paper Title: Esusu as an Effective Strategy for achieving the Entrepreneurial Objectives of SSEs: An Exploratory study of Entrepreneurs in Ado-Odo Ota, Ogun state, Nigeria. Venue: Valencia Spain. Italy.
7th- 9th July, 2014 6th International Conference on Education and New Learning Technologies (EDULEARN 14). Paper Title: Entrepreneurial Curriculum and Pedagogical Challenges in Captivating Students towards Entrepreneurship Education. Venue: Barcelona Spain