Marketing and Value Creation Dynamics: An Integrated Model..
Published at Paper presented at the 3rd Marketing Educator’s Conference on Creating Values for National Transformation. Held in Department of Business Management, Covenant University.
Published in 2011
Asikhia, O.U., Ekwulugo, F.N., Agboola, M.G., Akinbode, O.M.
Akinbode Mosunmola » Assistant Marketing Lecturer in the department of Business Management. She is also a doctoral student in the department. Her research interest are in Environmental Sustainability Marketing, Consumer Lifestyle, Customer Relationship Marketing, Place Branding, Green and Ethical Marketing, Entrepreneurial Marketing, Contemporary Marketing among others. She is a member of the National Institute of... view full profile