Marketing and Value Creation Dynamics: An Integrated Model..
Published at Paper presented at the 3rd Marketing Educator’s Conference on Creating Values for National Transformation. Held in Department of Business Management, Covenant University.
Published in 2011
Asikhia, O.U., Ekwulugo, F.N., Agboola, M.G., Akinbode, O.M.
Akinbode Mosunmola » Dr. Mosunmola Akinbode is a Lecturer and researcher in the department of Business Management, Marketing Unit. She is a Doctor of Marketing and Entrepreneurship. Her research interest are in Digital Marketing, Social Marketing, Environmental Sustainability Marketing, Business Analytics, Consumer Lifestyle, Customer Relationship Marketing, Entrepreneurial Marketing, Entrepreneurship Education... view full profile