Effective Management of Marketing Programmes for Sustainable Development of Small and Medium Enterprises in Nigeria

Effective Management of Marketing Programmes for Sustainable Development of Small and Medium Enterprises in Nigeria

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The study investigates how Nigerian Small and Medium Enterprises (SMEs) effectively managed marketing programs for their development and sustainability.
 
Published at JABU International Journal of Social and Management Sciences, Vol.2 No.1
Published in 2010
 
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Ibidunni O. S. and Babajide A
Babajide Abiola » Abiola obtained the Bachelor of Science degree in Economics from Lagos State University, Ojo, 1994, a Masters degree in Banking and Finance from Bayero University, Kano, 1997 and a Ph.D degree in Banking & Finance from Covenant University, Ota in 2011. She is an associate member of the Institute of Chartered Accountant of Nigeria (ICAN), a member of American Finance Association and an executive... view full profile
Babajide Abiola
 
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