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Effective Management of Marketing Programmes for Sustainable Development of Small and Medium Enterprises in Nigeria
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  • Effective Management of Marketing Programmes for Sustainable D...

Effective Management of Marketing Programmes for Sustainable Development of Small and Medium Enterprises in Nigeria

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The study investigates how Nigerian Small and Medium Enterprises (SMEs) effectively managed marketing programs for their development and sustainability.
 
Published at JABU International Journal of Social and Management Sciences, Vol.2 No.1
Published in 2010
 
Download 182.35 kB
 
 
 
Ibidunni O. S. and Babajide A
Babajide Abiola » Abiola obtained the Bachelor of Science degree in Economics from Lagos State University, Ojo, 1994, a Masters degree in Banking and Finance from Bayero University, Kano, 1997 and a Ph.D degree in Banking & Finance from Covenant University, Ota in 2011. She is an associate member of the Institute of Chartered Accountant of Nigeria (ICAN), a member of American Finance Association and an executive... view full profile
Babajide Abiola
 
Other publications by this author (view profile)
 
 
Management: Concepts, Principles and Practice
 
Survival and Growth of Small Enterprises in Nigeria
 
Predicting Bank Failure in Nigeria Using Survival Analysis Approach
 
Microsavings Mobilization Innovations And Poverty Alleviation In Nigeria
 
Financial Inclusion and Economic Growth in Nigeria
 
Stock Market Volatility: Does Our Fundamentals Matter?
 
Stock Market response to Economic Growth and Interest Rate Volatility: Evidence from Nigeria.
 
Macroeconomic Behaviour and FDI inflows in Nigeria: An Application of the ARDL model
 
Dynamics of Small Business in an Emerging Market: Challenges and Opportunities
 
Bank Consolidation and small business financing
 
Monetary Policy Dynamics and the Stock Market Movements: Empirical Evidence from Nigeria
 
Marketing of Non Financial Services of Microfinance Institutions; Impact on Micro Small and Medium Enterprises' Business Performance
 
Effects of Microfinance on Micro and Small Enterprises (Mses) Growth in Nigeria
 
Investors’ Behavioural Biases and the Security Market: An Empirical Study of the Nigerian Security Market
 
4. Entrepreneurs Health and Productivity in Nigeria: Analysis of Microfinance Bank Contribution
 
Microfinance And Micro & Small Enterprises (Mses) Survival In Nigeria – A Survival Analysis Approach
 
Impact Analysis of Microfinance in Nigeria
 
Microfinance and Micro, Small and Medium Enterprises Development in Nigeria
 
6. Microcredit And Business Performance In Nigeria: The Case Of MFI- Finance Enterprises (2011)
 
7. The Relationship Between The Informal And Formal Financial Sector In Nigeria: A Case Study Of Selected Groups In Lagos Metropolis:
 
9. Recapitalization and Banks’ Performance: A Case Study of Nigerian Banks
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