Sales Promotion, Marketing Communication, and Product Patronage: A Study of First Bank of Nigeria.
Published at International Journal of Social Science and Humanities Review
Published in 2013
BORISHADE, TAIYE TAIRAT
Borishade Taiye » Mrs Borishade is currently a Lecturer II in the Department of Business Management, she attended Covenant University Canaan Land Otta Ogun State where she had her bachelor of science in Marketing and Master of Science in University of Lagos, she is currently pursuing her P.hD in Marketing at Covenant University and her research interest is on customer experience management, consumer behaviour... view full profile
An Empirical Analysis of Total Quality Management and Perceived Corporate Image in Higher Education Management
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