CHILDREN ADVERTISEMENTS AND THEIR EFFECTS ON FAMILY PURCHASING BEHAVIOUR: A STUDY OF CANNANLAND, OTA NIGERIA
Published at Global Journal of Commerce & Management Perspective
Published in 2014
Dr. Oluwole Iyiola & Joy Dirisu
IYIOLA OLUWOLE » Dr. Oluwole Iyiola, received his Doctor of Business Administration (DBA, Marketing) from Argosy University, Sarasota, FL., MBA (Marketing Research) from Golden Gate University, San Francisco, CA., and B. A. (Business Administration) International Marketing from Eastern Washington University, Cheney, WA. USA. Currently he is the Head of Department of Business Management and formal Sub-Dean,... view full profile
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