Product Differentiation: A tool of Competitive Advantage and optimal Organizational Performance (A Study of UNILEVER NIGERIA PLC)
Published at European Scientific Journal
Pages 281 - 258
Published in 2014
Dirisu, J. I., Iyiola, O. O., & Ibidunni O. S.
IYIOLA OLUWOLE » Dr. Oluwole Iyiola, received his Doctor of Business Administration (DBA, Marketing) from Argosy University, Sarasota, FL., MBA (Marketing Research) from Golden Gate University, San Francisco, CA., and B. A. (Business Administration) International Marketing from Eastern Washington University, Cheney, WA. USA. Currently he is the Head of Department of Business Management and formal Sub-Dean,... view full profile
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