Product Innovation, A Survival Strategy for Small and Medium Enterprises in Nigeria
Published at European Scientific Journal
Pages 194 - 209
Published in 2014
Ibidunni, O. S., Iyiola, O., & Ibidunni, A. S.
IYIOLA OLUWOLE » Dr. Oluwole Iyiola, received his Doctor of Business Administration (DBA, Marketing) from Argosy University, Sarasota, FL., MBA (Marketing Research) from Golden Gate University, San Francisco, CA., and B. A. (Business Administration) International Marketing from Eastern Washington University, Cheney, WA. USA. Currently he is the Head of Department of Business Management and formal Sub-Dean,... view full profile
Product Differentiation: A tool of Competitive Advantage and optimal Organizational Performance (A Study of UNILEVER NIGERIA PLC)
Women Entrepreneurs as Small-Medium Enterprise (SME) operators and their roles in socio-economic development in Ota, Nigeria
Attitudes toward Service Innovations in Red Meat Industry and its Consumption Effects on Nigerian Consumers
Socioeconomic and demographic profile of marketplace informant: The influence of market maven on Thailand shoppers
Influence of marketing on tobacco consumption behavior in urban and rural areas of Southwestern Nigeria
Assessing the Impact of Strategic Global Entry from Cultural Research Perspective in Marketing: A case of Oil and Gas Industry in Romania.
Legal implications of manufacturers’ negligence and its effects on consumers: A study of South West Nigeria
CHILDREN ADVERTISEMENTS AND THEIR EFFECTS ON FAMILY PURCHASING BEHAVIOUR: A STUDY OF CANNANLAND, OTA NIGERIA
e-Human Resource Management and Organizational Performance (e-HRM) in the NigerianBanking Industry: An Empirical Study of Guaranty Trust Bank Plc (GTBank)
A Modeling relationship of Employees Involvement in Decision Making and Organizational performance: A study of Nigeria Independent Petroleum Company (NIPCO).