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Integrated Marketing Communications: Pathway for enhancing Client-Customer Relationships.
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  • Integrated Marketing Communications: Pathway for enhancing Cli...

Integrated Marketing Communications: Pathway for enhancing Client-Customer Relationships.

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The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today.
 
Published at Bingham Journal of social &Management Studies. Bingham University, Karu, Nasarawa State, Nigeria.pp.71-85
Published in 2010
 
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Kehinde Oladele Joseph
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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Social networking and business performance: The case of selected entrepreneurs in Ota, Nigeria.
 
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Poverty Alleviation Strategies and the Challenges of Governance in Nigeria. The Way Forward from Legion of Failed Policies.
 
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Effect Of Ethical Behaviour on Organizational Performance: evidence from three Service Organizations In Lagos Nigeria.
 
Environmental Scanning: The Strategic Key For The Entrepreneur To Exploit Emerging Market Opportunities.
 
Privatization: The Strategic Options as Roadmap to Nigeria Sustainable Economic Development.
 
Effect of Job Satisfaction on job performance of teaching staff in tertiary institutions.
 
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Consumerism and Its Influence on Food and Drug marketing in Nigeria.
 
Marketing of Insurance Product: Competitive Marketing Strategies for Survival in the Emerging Nigerian Market.
 
African Development: Marketing Strategies as Roadmap to Sustainable Development.
 
Effective Diagnosis of the Marketing Environment: Roadmap to Optimal Business Survival. Environment, Values and Policies in Nigeria.
 
Poverty Alleviation in Nigeria: Marketing Concept as Pathway to Better Quality Living.
 
Marketing:Principles and Applications. Macrowly Consult; Port Harcourt, Nigeria ( Text book ).
 
The Key Dimensions of Customer Value and their Impacts on Relationship Management Performance: Evidence from Nigeria Telecommunication Sector. Book of Readings from Department of Business Administration, Bayero University, Kano.
 
Effects of Marketing Strategies on Entrpreneurial Development
 
Poverty Alleviation in Nigeria : Marketing Concept as Pathway to better quality Living
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