Mass Media Strategies for Creating Awareness of Breast Cancer
reast cancer is a leading female malignancy and a major health concern in the world today. In Nigeria, breast cancer is one of the leading causes of death in women aged 30 years and above. It reduces the life expectancy of the population at risk, especially those between 31 and 50 years of age. This paper examines the use of mass media to create awareness of breast cancer among women in...
Okorie Nelson » Nelson Okorie is one of the seasoned lecturers in the Department of Mass Communication, Covenant University. He has his first degree in Public Relations and Advertising (Bsc.), and a second degree in Mass Communication (Msc). Recently,he obtained his Ph.D thesis, which focused on the influence of media awareness campaigns on breast cancer care among women. view full profile
Effective Use of Information Sources for Breast Cancer Care: Interplay of Mass Media and Interpersonal Channels