Market oriented strategic flexibility and market performance of the furniture industry in Southwest Nigeria under fierce competitive environment
The paper examined the relationship between market-oriented strategic flexibility and market performance of the furniture industry in the South west under fierce competitive environment. This study was developed around resource based view and capability theories. Copies of well-structured questionnaire were administered to the members of the furniture industry in Lagos and Ogun States only....
Published at Sky Journal of Business Administration and Management
Pages 008 – 016,
Published in 2015
Ibidunni, O. Samson & and Inelo, Fred
PETER FRED » Peter Fred is a lecturer and business consultant. My research interests covers issues ranging from Personal Development, SMEs and entrepreneurship, Internationalization of small businesses, Business to business marketing, Social Network marketing, Relationship and mindful marketing. view full profile