A critical examination of consumer behavior in Nigerian Mobile Phone Market.
Published at A peer reviewed conference proceeding of IAABD held in university of Florida, Florida (U.S.A) 2008.
Published in 2014
Worlu, R. E.
Worlu Rowland » Rowland Worlu (Ph. D) is an Associate Professor in the department of Business Management of Covenant University, Ota-Nigeria .A prolific writer, he has published widely in refereed journals across the globe. Besides, he is both a novelist and playwright. As part of his numerous responsibilities, he is currently the Head of Business Management Department. view full profile
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.