Application of Discriminant Analysis in Political Marketing: Inter-Party Perception, Harcourt.
Published at Kashere Journal of Humanities, Management & Social Sciences, Federal University, Kashere, Gombe State, Nigeria. Vol.1, No 1&2. Date of Publication: 2013.
Published in 2014
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.