Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
Published at A paper delivered at the 25th Annual Conference of Nigerian Political Science Association held in August 2006 at the University of Port Harcourt 2006.
Published in 2014
Worlu, R. E. K (2009)
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.