Curbing the influence of consumerism through QOL Marketing.
Published at Journal of Marketing, Volume 1,No3, Pp 53-73: A Quarterly Publication of Nigerian Institute of Marketing of Nigeria. Date of Publication:2006.
Published in 2014
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.