Marketing Strategies of Nigerian Political Parties: A Comparative Analysis.
Published at Global Journal of Management and Business Research (GJMBR) pp. 48 – 63 Vol. 10 Issues 5, (Ver. 10) Global Journal Inc. University of Texas at San Antonio, USA Impact factor: 3.0
Published in 2014
Worlu R. E. 2010
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.