Sustaining The Role of Marketing Strategies in Nigerian Electoral Politics.
Published at Journal of Research in National Development, Vol. 8 No. 1 pp. 222 – 233; A publication of the Department of Maritime Management Technology; Federal University of Technology, Owerri, Nigeria.
Published in 2014
Worlu R.E.K (2010)
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.