The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.

The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.

~ 4970424ff8f9f2fa2e829ddec59f3b06.200x200
An avalanche of studies has been conducted to determine the level of job satisfaction, and determinants thereof, among political marketers – including political party supporters. Majority of these studies utilized the Maslow theory, which is based on a hierarchy of needs. Maslow’s theory has severally been criticized on philosophical, methodological and hierarchical grounds. The theory...
 
Published at African Research Review. Vol. 6 (1) No. 24. An International Multi-disciplinary Journal, Ethiopia, http://dx.doi.org/10.4314/gfrrev.v6i1.4 Impact: 2.5.
Published in 2014
 
Download 227.04 kB
 
 
 
Worlu, R. E. K. & Chidozie, F. C. (2012).
Worlu Rowland » Rowland Worlu (Ph. D) is an Associate Professor in the department of Business Management of Covenant University, Ota-Nigeria .A prolific writer, he has published widely in refereed journals across the globe. Besides, he is both a novelist and playwright. As part of his numerous responsibilities, he is currently the Head of Business Management Department. view full profile
Worlu Rowland
 
Other publications by this author (view profile)
 
 
Curbing the influence of consumerism through QOL Marketing.
 
Government Export support Programme in Nigeria: Ingredients and Implications’.
 
Exploring the Marketing Mix Elements in Nigeria Politics.
 
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
 
Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
 
Non-profit Marketing: Synthesis of Application.
 
Tourism Marketing in Africa: The Nigerian Experience.
 
Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries.
 
Conflict Management in Nigerian Party Politics: The Marketing Paradigm.
 
Conflict Management in Nigerian Party Politics: The Marketing Paradigm.
 
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
 
Equity Theory: Another Precursor of Quality of Life Marketing.
 
Sustaining The Role of Marketing Strategies in Nigerian Electoral Politics.
 
The Dynamics of Marketing Strategies in Nigerian Party Politics
 
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
 
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
 
An Analysis of The Service Dimension of Politics.
 
Perception of the Role of Marketing in Nigerian Politics: The Electorates’ Perspective.
 
Application of Discriminant Analysis in Political Marketing: Inter-Party Perception, Harcourt.
 
Correlational Analysis of Marketing Concept and Democratic Governance.
 
Marketing: Principles and Applications.
 
Oil Conflict, Nigeria’s Unity: The Linkage and the Divide.
 
Deepening Democratic Values of Political Marketing with Games Theory.
 
Rethinking organizational communication in political marketing.
 
A critical examination of consumer behavior in Nigerian Mobile Phone Market.
 
Risk Evaluation Practices Among Investors in Nigerian Stock Exchange.
 
Conflict Management in Nigerian party politics: A Marketing Planning Paradigm..
 
Consumer Purchasing Motives in Nigerian Cellular Phone Market: An Emperical Investigation
 
Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
 
Philosophical Foundations of QOL Marketing: A case for Equity theory.
 
Minority Agitation as a predictor of radical political change: Evidence from the extinct U.S.S.R.
 
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.
 
Marketing Management for political Parties.
 
Electorates’ Rating of Political Marketing Effectiveness In Nigeria..
 
Capitalizing On Infinitesimal Calculus In Political Marketing.
 
Effectiveness Of Government Export Support Programmes In Nigeria: An Exploratory Inquiry
 
Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics.
 
Marketing Strategies of Nigerian Political Parties: A Comparative Analysis.
 
An Empirical Analysis of customer Satisfaction with Mobile Network Service for Competitive Business Advantage.