CU Hosts Accreditation Team From National Institute Of Marketing Of Nigeria (NIMN)

CU Hosts Accreditation Team From National Institute Of Marketing Of Nigeria (NIMN)


A team of assessors from the National Institute of Marketing of Nigeria were in Covenant University on Wednesday, March 11, 2015, on an assessment visit.

In his remarks, the Vice Chancellor, Professor Charles Ayo stated, “The essence of peer review mechanism is to identify where we are and how we can improve on it. My personal concern has been on the area of e-marketing. In today’s world, it is very crucial for every viable academic programme to acquaint itself with the necessary skills in ICT to be able to compete favourably in the world out there. On a yearly basis, we have collaboration with Google. The Company comes in here to select students for training in ‘Google Ad Class’ to expose them to the rudiments and rubrics of e-marketing and e-adverts.

“This is the future; we have gone beyond the era of bricks and mortar. We are looking at a situation where students would finish from here and immediately carve a niche for themselves. But they can only do this if they have been groomed and prepared ahead. ICT is very current and on top of the demands of what this profession requires,” he said.

In his response, the Chairman of the National Institute of Marketing of Nigeria (NIMN), Mallam Umar Dangabarin said, “The purpose of the accreditation is to align the Board with what is happening in most of our higher institutions, in other to give them the status they rightly deserve. We have different levels of membership, so the Institute gives enforcement and legalization to professional marketing practices across board.

“It is, therefore, important for institutions, their faculty and students to be duly registered, so that the Institute could to give students the professional training and advice they require to practice when they graduate,” he noted.

According to the NIMN Chairman, the areas of their assessment included the roles and objectives of the programme, computer knowledge and skills, admissions requirements, curriculum, academic regulations, training, standards of tests, marketing studio, practicals, projects, classroom, library, entrepreneurial skills, office accommodation, staff development, staffing, team spirit and learning environment.

Later at the wrap-up session, the team commended the high level of discipline and focus which they observed in Covenant University. They stated that the institution met all the NIMN requirements, except for the marketing studio facility, which the CU Management assured them, would be put in place out-rightly.

The NIMN team was made up of Mallam Umar Dangabarin, (Chaiman); Mr. Kola Afolabi (Member); Dr. (Mrs.) Bolajoko Dixon-Ogbechi (Member) and Mr. Ibikunle Fasasi (Secretary).

Present at the meeting were the Deputy Vice Chancellor, Professor Taiwo Abioye; the Registrar, Dr. Olumuyiwa Oludayo, the Dean, College of Business and Social Sciences, Professor Isaiah Olurinola; the Deputy Dean, School of Business, Dr. Francis Iyoha; Director Centre for Learning Resources, Dr. Christopher Nkiko; the Director Academic Planning Unit, Dr. Akan Williams; HOD, Marketing, Dr. Worlu Rowland and members of the Directorate of Media and Corporate Affairs.