Globalization: The Challenges of Public Relations in a Contracting World

Globalization: The Challenges of Public Relations in a Contracting World

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ABSTRACT This paper examines the challenges that are faced by the public relations practice as a result of the contraction of the world culture. The practice is plunged into a boundless space of communication as engendered by the continual collapse of the restrictive boundaries of world's communication culture. As a result of this disintegration of boundaries, the public relations practitioner...
 
 
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LO Amodu
AMODU LANRE » Amodu Lanre Olaolu is a communication lecturer whose research interest is public relations. His Master degree is on customer relations and his Ph.D. in community relations and conflict relations. He currently lectures at Covenant University, Nigeria, in the Department of Mass Communication. view full profile
AMODU LANRE
 
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