Media analysis for public relations.

Media analysis for public relations.

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Everyone seems to have a personal idea of what public relations (PR) is, though only very few really know what it actually is. To some, PR is the way an entity (or entities) is seen or perceived by people.
 
Published at In Nigerian encyclopedia of mass communications: Social and entrepreneurial imperatives (Vol. 3, pp. 115-318). Ibadan: Stirling-Horden Publishers Ltd.
Published in 2010
 
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Amodu, L. O.
AMODU LANRE » Amodu Lanre Olaolu is a communication lecturer whose research interest is public relations. His Master degree is on customer relations and his Ph.D. in community relations and conflict relations. He currently lectures at Covenant University, Nigeria, in the Department of Mass Communication. view full profile
AMODU LANRE
 
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