Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience
The paper investigated the ideals of marketing concept and also attempt to find out if Nigerians sellers have been following the ideals.
Published at Being paper co-presented at the National Conference on Corporate Survival, Performance and Satisfaction in Competitive Market. Held at Department of Business Administration, Bayero University, Kano
Published in 2005
Adegbuyi. O.A
Adegbuyi Omotayo » Omotayo view full profile

Assessment of E-marketing strategies among Agribusiness firms in Ota Metropolis, Ogun State, Nigeria
Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA