Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience

Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience

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The paper investigated the ideals of marketing concept and also attempt to find out if Nigerians sellers have been following the ideals.
 
Published at Being paper co-presented at the National Conference on Corporate Survival, Performance and Satisfaction in Competitive Market. Held at Department of Business Administration, Bayero University, Kano
Published in 2005
 
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Adegbuyi. O.A
Adegbuyi Omotayo » Omotayo view full profile
Adegbuyi Omotayo
 
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