Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience

Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience

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The paper investigated the ideals of marketing concept and also attempt to find out if Nigerians sellers have been following the ideals.
 
Published at Being paper co-presented at the National Conference on Corporate Survival, Performance and Satisfaction in Competitive Market. Held at Department of Business Administration, Bayero University, Kano
Published in 2005
 
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Adegbuyi. O.A
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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