MARKETING STRATEGIES AND ENHANCED PERFORMANCE OF ENTREPRENEURIAL FIRMS
Marketing has been recognized as very critical to the growth of entrepreneurial firms. This is as marketing continue to gain increasing prominence as an orientation that everyone in the organization should share. Empirical literature takes the view that though a firm‟s market orientation is undeniably important, the marketing function should play a key role in managing several important...
Published at INTERNATIONAL JOURNAL OF ADVANCED ACADEMIC RESEARCH | Social Sciences And Education
Published in 2015
MUSIBAU A. AJAGBE, OMOTAYO A. ADEGBUYI,RUTH EGBERIPOU,DAVID T. ISIAVWE and OFILI A. ADIMABUA
Adegbuyi Omotayo » Omotayo view full profile
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