Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict?

Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict?

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The goal of this paper was to examine the problem areas that need to be addressed in coordinating and managing the internal interfaces within companies and to identify principles of the best practice to deal with these problem areas
 
Published at EBSU Journal of Society, Ebonyi State University, Abakaliki, Nigeria Vol. 1 No.3
Published in 2011
 
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Adegbuyi O. A.
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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