Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience

Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience

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The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. The objectives of the paper includes; to examine the relationship between marketing concept and satisfaction of customer needs, to establish the influence of product quality on competitors’ market policies amongst...
 
Published at Researchjournali’s Journal of Marketing
Volume 4
Issue 1
Pages 1-15
Published in 2016
 
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Kehinde, Oladele Joseph (Ph.D); Adegbuyi Omotayo (Ph.D); Akinbode Mosunmola (Ph.D);Borishade, Taiye
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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