Marketing: Principles and Applications

Marketing: Principles and Applications

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This text provides a comprehensive introduction to marketing from the practical as well as theoretical perspective.
 
Published at Port Harcourt: MacrowlyKonsult.
Published in 2007
 
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Worlu, R.E: Kehinde, J.O: and Adegbuyi, O.A
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
Other publications by this author (view profile)
 
 
Assessment of E-marketing strategies among Agribusiness firms in Ota Metropolis, Ogun State, Nigeria
 
An Exploration of the links between Theory and practices of Relationship Marketing and Small Business
 
Influence of Human Resource Development Programs on Workers Job Security In Industrial Organizations: Empirical Evidence from Mobil Oil Nigeria
 
Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict?
 
Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria
 
Strategic Marketing Practices Considerations in Family Business in Nigeria
 
Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
 
The Practice of Relationship Marketing of A Small Firm in a Developing Economy: Implications for Social Responsibility
 
Using Marketing Performance Appraisal to Develop Bank Marketing Strategy
 
Sustainable Tourism Marketing as a tool for Economic Development in Nigeria
 
Impacts of key Dimensions of Customer Value on Customer Relationship Management (CRM) Performance: Evidence From Nigeria’s Telecommunication Industry
 
The Unintended Social Consequences of Privatization in Nigeria
 
Essentials of Agricultural Marketing and Trade in Nigeria, Lagos:
 
Retail Management: Offline and Online Perspective
 
Marketing Strategies and Performance of Agricultural Marketing Firms: Conceptual and Empirical Integration Study from Nigeria,
 
Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience” in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano:
 
The Policy and Social Consequences of Privatization in Nigeria” in Omeje, K (ed.) State- Society Relations in Nigeria:
 
Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience
 
Influence of Human Resource Development Programs on Workers Job Security In Industrial Organizations : Empirical Evidence from Mobil Oil Nigeria.
 
STRATEGIC ROLES OF BRANDING ON ORGANIZATION SALES PERFORMANCE
 
The overriding Influence of Social Media as Key Driver of Cinematic Movies Sales
 
MARKETING STRATEGIES AND ENHANCED PERFORMANCE OF ENTREPRENEURIAL FIRMS
 
EFFECT OF SOCIAL MEDIA MARKETING ON SMALL SCALE BUSINESS PERFORMANCE IN OTA-METROPOLIS, NIGERIA
 
POLITICAL BEHAVIOUR & PARTY POLITICS IN A DEMOCRACY: A COMPARATIVE ANALYSIS OF GHANA & NIGERIA
 
MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA
 
SMALL AND MEDIUM SCALE ENTERPRISES:PIVOTAL TO SUSTAINABLE ECONOMIC DEVELOPMENT: EHE NIGERIAN EXPERIENCE
 
Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry
 
STRATEGIC IMPERATIVES OF MANAGING CHANGE IN NIGERIAN FINANCIAL INSTITUTIONS
 
Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience