Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry

Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry

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The primary objective of the article was to determine the relationship between relationship-marketing and sales performance. The study explored the dimensions in which relationship marketing can be used to achieve sales performance. Both descriptive and inferential statistics were employed in this research. Three hypotheses were formulated: organization needs relationship marketing in its...
 
Published at Researchjournali’s Journal of Management
Volume 4
Issue 2
Pages 1-12
Published in 2016
 
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Kehinde, Oladele Joseph PhD; Adegbuyi, A. Omotayo (Ph.D); Borishade, Taiye Tairat
Adegbuyi Omotayo » Dr. Omotayo Adegbuyi (Ph.D) earned a Bachelor’s Degree in Marketing from Enugu State University of Technology, a Master of Science Degree in Marketing from the University of Lagos Nigeria and a Doctor of Philosophy in Marketing from the Business Studies Department of Covenant University, Ota, Nigeria. He is Associate Professor of Marketing and Entrepreneurship in the same institution where he... view full profile
Adegbuyi Omotayo
 
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