Marketing and Value Creation Dynamics: An Integrated Model..
Published at Paper presented at the 3rd Marketing Educator’s Conference on Creating Values for National Transformation. Held in Department of Business Management, Covenant University.
Published in 2011
Asikhia, O.U., Ekwulugo, F.N., Agboola, M.G., Akinbode, O.M.
Adeyeye (Formerly Akinbode) Mosunmola » Dr. Mosunmola Akinbode is a Lecturer, researcher and Digital Marketing Consultant in the Department of Business Management, Marketing Unit. She is a Doctor of Marketing and Entrepreneurship. Her research interest are in Digital Marketing, Social Marketing, Environmental Sustainability Marketing, Business Analytics, Consumer Lifestyle, Customer Relationship Marketing, Entrepreneurial Marketing,... view full profile
Competing in the Digital Age through Business and Economics: E-Commerce and ICT Infrastructure of Africa In the Digital Age.