Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria

Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria

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This study examined the effect of advertising on consumer purchase decision using MTN as an example. The specific objectives of the study were to: (i) Establish the relationship between advert exposure and customers’ patronage of MTN services; (ii) Find out whether exposure to MTN advert has any effects on consumer awareness of such products and services; (iii) Examine the relationship...
 
Published at Accounting and Auditing Research & Practice
Volume 2015
Pages 1-9
Published in 2015
 
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Aka Deborah, Okorie Nelson and Kehinde Joseph
Aka Deborah Oluwaseun » Deborah Oluwaseun Aka is a pioneer graduate and now a doctoral candidate and lecturer in the Department of Business Management, College of Business and Social Sciences, Covenant University, Ota, Ogun State, Nigeria. Her research interest focus on Marketing and Business Management. She has published in reputable national and international journals and she is a member of the National Institute of... view full profile
Aka Deborah Oluwaseun
 
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