Dr. Taiye Borishade
BSc Marketing, MSc Marketing, Ph.D Marketing
Customer Experience Management, Customer Satisfaction, Customer Loyalty, Consumer Behaviour and Service Marketing
Awards & Honours
Principles of Marketing, Marketing Management, Food and Agricultural Marketing, Consumer Behaviour. Marketing Research.
Current Postgraduate Supervision
Selected Publications (8)
2nd Covenant University International Conference on African Development Issues. Theme: “Biotechnology, ICT, Materials and Renewable Energy: Potential Catalyst for African Development. Date: May 11-13, 2015. Venue: Covenant University, Ota.
Presented a paper on "Effective Customer Experience Management in Health care Sector of Nigeria: The role of the Academia" in marketing Educators' conference. Theme "Marketing Education & Professionalism in Africa: The Town and Gown Linkages. Date: Nov 4-6, 2015. Venue:International Conference centre, University of Calabar, Nigeria.