Sales Promotion, Marketing Communication, and Product Patronage: A Study of First Bank of Nigeria.

Sales Promotion, Marketing Communication, and Product Patronage: A Study of First Bank of Nigeria.

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This study was designed primarily to examine the impact of sales promotion on the marketing of financial product using First Bank of Nigeria Plc as a study. The main objective of this study was to examine whether the non-acceptability of sales promotion to the target market have any effect on customer’s patronage and profit and also to examine whether sales promotion can serve as the major...
 
Published at International Journal of Social Science and Humanities Review
Published in 2013
 
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BORISHADE, TAIYE TAIRAT
Borishade Taiye
 
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