Sales Promotion, Marketing Communication, and Product Patronage: A Study of First Bank of Nigeria.

Sales Promotion, Marketing Communication, and Product Patronage: A Study of First Bank of Nigeria.

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This study was designed primarily to examine the impact of sales promotion on the marketing of financial product using First Bank of Nigeria Plc as a study. The main objective of this study was to examine whether the non-acceptability of sales promotion to the target market have any effect on customer’s patronage and profit and also to examine whether sales promotion can serve as the major...
 
Published at International Journal of Social Science and Humanities Review
Published in 2013
 
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BORISHADE, TAIYE TAIRAT
Borishade Taiye » Dr. Borishade is currently a Lecturer II in the Department of Business Management, she attended Covenant University Canaan Land Otta Ogun State where she had her bachelor of science in Marketing and Master of Science in University of Lagos, she has also obtained her P.hD in Marketing at Covenant University and her research interest is on customer experience management, consumer behaviour and... view full profile
Borishade Taiye
 
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