Structural Equation Modeling of Market Orientation and Staff

Structural Equation Modeling of Market Orientation and Staff

Every vibrant and competitive business organization recognizes the significance of its employees in the actualization of its vision and goals . The primary focus of the study is to ascertain the relationship between market orientations and staff loyalty in higher education institutions. Random sampling technique was used to select some staff from two private universities. Regression and...
 
Published at Information and Knowledge management
Published in 2014
 
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Ogunnaike, Olaleke O. Akinbode, M. and Onochie, M.
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than a decade of teaching experience in University environment. He has published widely both locally and internationally. He is currently the Post Graduate coordinator in the Department of Business Management view full profile
Ogunnaike Olaleke
 
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