A Data mining Process Framework for Churn Management in Mobile Telecommunication Industry

A Data mining Process Framework for Churn Management in Mobile Telecommunication Industry

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Churning which is a sudden defection of a subscriber to competitors is a disturbing problem in the global telecommunication industry. However, the effectiveness of existing churn control strategies can be improved if an integrated approach that incorporates several dimensions of the phenomenon of churning is adopted. In contrast to existing approaches, this paper proposes an integrated approach...
 
Published at International Journal of Computer Sciences and Systems, Vol.1 No1., 2009, pp. 39-45.
Published in 2009
 
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Daramola, J.O., Oladipupo, O.O. and Musa, A.G
Oladipupo Olufunke
 
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