Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability.
Organizations are nowadays concerned with managing their corporate image. There is strong positive correlation between people’s perceptions of a company and pro-corporate supportive behaviour.
Published at Moved to the 23rd IBIMA conference in Valencia, Spain 13-14 May, 2014 Accepted Paper
Published in 2014
Adeniji, A. A.; Osibanjo, A. O.; Abiodun, A. J. and Oni-Ojo, E. E.
Osibanjo Omotayo Adewale » Osibanjo Omotayo Adewale, Lecturer in the Department of Business Management, Covenant University, Ota, Ogun State, Nigeria. He obtained a Doctorate degree of Philosophy in Management at Babes Bolyai University, Cluj-Napoca, Romania under the scholarship of the Romanian Government in the year 2008. view full profile
