Determinant of Customer Loyalty and Recommendations to other in the Nigerian Telecommunication Industry
This study presents empirical evidence on the determinants of customers’ loyalty and recommendations to others in the mobile phone market in developing economy. Results of analyses of data obtained from 135 customers of mobile telecommunication companies in Nigeria indicate that customers’ loyalty is a significant predicator of recommendations to others. In addition, while corporate image,...
Published at The Journal of Management
Published in 2012
Abiodun, A. J.; Oyeniyi, O. J.; & Osibanjo, O. A.
Osibanjo Omotayo Adewale » Osibanjo Omotayo Adewale, Lecturer in the Department of Business Management, Covenant University, Ota, Ogun State, Nigeria. He obtained a Doctorate degree of Philosophy in Management at Babes Bolyai University, Cluj-Napoca, Romania under the scholarship of the Romanian Government in the year 2008. view full profile
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