Professor Rowland Worlu
B.Sc Bus Admin(Marketing option), MBA(Marketing), M.Phil, Ph.D-Marketing
College
School
Department
Programme
Research Interests
. Political Marketing & Management, Consumer & Organisational behaviour, Contemporary Marketing Practices, Marketing of Financial Services, Strategic Marketing & Management.
Teaching Areas
Business Communication, Principles of Marketing, Consumer Behaviour, Organisational Behaviour, Financial Marketing Mgt, Services & Political Marketing, Oil & Gas Marketing, Marketing of Financial Services, Strategic Marketing & Case Analyses, Principles of Management, etc
Current Postgraduate Supervision
Selected Publications (71)
5. PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: POLITICAL PARTIES’ PERSPECTIVE
[ Download 13.27 kB ]6. 29. CONSUMER PURCHASING MOTIVES IN NIGERIAN CELLULAR PHONE MARKET: AN EMPIRICAL INVESTIGATION
[ Download 12.95 kB ]7. 28. Creating a service mindset in political marketing: Imperatives and Applications.
[ Download 13.04 kB ]8. 27. EFFECT OF TALENT DEVELOPMENT ON EMPLOYEE RETENTION IN SMES IN OGUN STATE
[ Download 13.32 kB ]11. 24. AGENDA FOR MARKETING EXCELLENCE IN THE DEREGULATED PETROLEUM DOWNSTREAM SECTOR”
[ Download 13.08 kB ]13. 21. “EFFECTIVENESS OF GOVERNMENT EXPORT SUPPORT PROGRAMMES IN NIGERA: AN EXPLORATORY INQUIRY
[ Download 13.13 kB ]14. 20. AN ANALYSIS OF THE SERVICE DIMENSION OF POLITICS: LIJOMASS
[ Download 13.21 kB ]15. 19. PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: THE ELECTORATES’ PERSPECTIVE
[ Download 13.25 kB ]16. 18. THE VALIDITY OF HERZBERG’S DUAL-FACTOR THEORY ON JOB SATISFACTION OF POLITICAL MARKETERS
[ Download 13.34 kB ]17. 17. APPLICATION OF DISCRIMINANT ANALYSIS IN POLITICAL MARKETING: Inter-Party Perception
[ Download 13.38 kB ]19. 15. OWNERSHIP STRUCTURE AND PERFORMANCE OF ENTREPRENEURIAL FIRMS IN NIGERIA
[ Download 13.46 kB ]21. 13. CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR GAINING COMPETITIVE ADVANTAGE
[ Download 13.74 kB ]22. 12. BUILDING A VIABLE ORGANISATION THROUGH AN EFFECTIVE ORGANISATION STRATEGY
[ Download 13.13 kB ]23. 11. A REVIEW OF THE IMPACTS SMES AS SOCIAL AGENTS OF ECONOMIC LIBERATIONS IN DEVELOPING ECONOMIES.
[ Download 13.54 kB ]25. 9. THE EFFECT OF SUCCESSION PLANNING ON EMPLOYEES’ PERFORMANCE
[ Download 13.25 kB ]27. 5. STRESS ARISING FROM WORK ROLES AND IMPEDIMENTS TO ORGANISATIONAL PERFORMANCE
[ Download 12.76 kB ]28. 4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES
[ Download 13.39 kB ]30. 2. CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN SMES: NIGERIAN PERSPECTIVE
[ Download 13.23 kB ]31. 1. EFFECTIVE CUSTOMER EXPERIENCE MANAGEMENT IN HEALTH-CARE SECTOR OF NIGERIA
[ Download 14.00 kB ]33. Marketing Strategies of Nigerian Political Parties: A Comparative Analysis.
[ Download 208.97 kB ]34. Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics.
[ Download 208.77 kB ]35. Effectiveness Of Government Export Support Programmes In Nigeria: An Exploratory Inquiry
[ Download 208.74 kB ]36. Capitalizing On Infinitesimal Calculus In Political Marketing.
[ Download 167.85 kB ]38. Marketing Management for political Parties.
[ Download 168.79 kB ]40. Minority Agitation as a predictor of radical political change: Evidence from the extinct U.S.S.R.
[ Download 167.99 kB ]42. Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
[ Download 225.18 kB ]43. Consumer Purchasing Motives in Nigerian Cellular Phone Market: An Emperical Investigation
[ Download 221.67 kB ]44. Conflict Management in Nigerian party politics: A Marketing Planning Paradigm..
[ Download 209.63 kB ]46. A critical examination of consumer behavior in Nigerian Mobile Phone Market.
[ Download 221.94 kB ]47. The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.
[ Download 227.04 kB ]48. Rethinking organizational communication in political marketing.
[ Download 223.48 kB ]50. Oil Conflict, Nigeria’s Unity: The Linkage and the Divide.
[ Download 222.93 kB ]51. Marketing: Principles and Applications.
[ Download 168.60 kB ]53. Application of Discriminant Analysis in Political Marketing: Inter-Party Perception, Harcourt.
[ Download 224.13 kB ]54. Perception of the Role of Marketing in Nigerian Politics: The Electorates’ Perspective.
[ Download 222.42 kB ]55. An Analysis of The Service Dimension of Politics.
[ Download 223.66 kB ]58. The Dynamics of Marketing Strategies in Nigerian Party Politics
[ Download 220.82 kB ]59. Sustaining The Role of Marketing Strategies in Nigerian Electoral Politics.
[ Download 209.00 kB ]60. Equity Theory: Another Precursor of Quality of Life Marketing.
[ Download 219.90 kB ]64. Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries.
[ Download 221.10 kB ]65. Tourism Marketing in Africa: The Nigerian Experience.
[ Download 211.50 kB ]66. Non-profit Marketing: Synthesis of Application.
[ Download 167.83 kB ]67. Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
[ Download 228.14 kB ]68. Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
[ Download 217.89 kB ]69. Exploring the Marketing Mix Elements in Nigeria Politics.
[ Download 168.31 kB ]70. Government Export support Programme in Nigeria: Ingredients and Implications’.
[ Download 218.24 kB ]71. Curbing the influence of consumerism through QOL Marketing.
[ Download 233.52 kB ]