29. CONSUMER PURCHASING MOTIVES IN NIGERIAN CELLULAR PHONE MARKET: AN EMPIRICAL INVESTIGATION

29. CONSUMER PURCHASING MOTIVES IN NIGERIAN CELLULAR PHONE MARKET: AN EMPIRICAL INVESTIGATION

This exploratory study attempts to examine consumer-purchasing motives in cellular-phone markets. The study surveyed 297 Nigerian consumers to identify their motives for purchasing new mobile phones on one hand, and factors affecting operator choice on the other. The results indicate that price and properties were the most influential factors affecting the purchase of a new mobile phone whereas...
 
Published in 2018
 
Download 12.95 kB
 
 
 
professor Rowland Worlu
Worlu Rowland
 
Other publications by this author (view profile)
 
 
Curbing the influence of consumerism through QOL Marketing.
 
Government Export support Programme in Nigeria: Ingredients and Implications’.
 
Exploring the Marketing Mix Elements in Nigeria Politics.
 
Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities.
 
Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
 
Non-profit Marketing: Synthesis of Application.
 
Tourism Marketing in Africa: The Nigerian Experience.
 
Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries.
 
Conflict Management in Nigerian Party Politics: The Marketing Paradigm.
 
Conflict Management in Nigerian Party Politics: The Marketing Paradigm.
 
Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry.
 
Equity Theory: Another Precursor of Quality of Life Marketing.
 
Sustaining The Role of Marketing Strategies in Nigerian Electoral Politics.
 
The Dynamics of Marketing Strategies in Nigerian Party Politics
 
Perception of the Influence of Marketing in Politics: A Cross-Sectional Study of Political parties and electorates in Nigeria
 
Game Theory as another Philosophical Foundation of Political Marketing: Evidence From Nigeria’s Electoral Process.
 
An Analysis of The Service Dimension of Politics.
 
Perception of the Role of Marketing in Nigerian Politics: The Electorates’ Perspective.
 
Application of Discriminant Analysis in Political Marketing: Inter-Party Perception, Harcourt.
 
Correlational Analysis of Marketing Concept and Democratic Governance.
 
Marketing: Principles and Applications.
 
Oil Conflict, Nigeria’s Unity: The Linkage and the Divide.
 
Deepening Democratic Values of Political Marketing with Games Theory.
 
Rethinking organizational communication in political marketing.
 
The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers.
 
A critical examination of consumer behavior in Nigerian Mobile Phone Market.
 
Risk Evaluation Practices Among Investors in Nigerian Stock Exchange.
 
Conflict Management in Nigerian party politics: A Marketing Planning Paradigm..
 
Consumer Purchasing Motives in Nigerian Cellular Phone Market: An Emperical Investigation
 
Coordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.
 
Philosophical Foundations of QOL Marketing: A case for Equity theory.
 
Minority Agitation as a predictor of radical political change: Evidence from the extinct U.S.S.R.
 
Strategic Human Resources Management Practices on Corporate Performance of Selected Multinational Firms: Evidence from Cadbury And Nestle Nigeria.
 
Marketing Management for political Parties.
 
Electorates’ Rating of Political Marketing Effectiveness In Nigeria..
 
Capitalizing On Infinitesimal Calculus In Political Marketing.
 
Effectiveness Of Government Export Support Programmes In Nigeria: An Exploratory Inquiry
 
Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics.
 
Marketing Strategies of Nigerian Political Parties: A Comparative Analysis.
 
An Empirical Analysis of customer Satisfaction with Mobile Network Service for Competitive Business Advantage.
 
1. EFFECTIVE CUSTOMER EXPERIENCE MANAGEMENT IN HEALTH-CARE SECTOR OF NIGERIA
 
2. CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN SMES: NIGERIAN PERSPECTIVE
 
3. EMPLOYEE RELATIONS STRATEGY: IMPLICATION FOR PERFORMANCE IN LAGOS STATE UNIVERSITY, SOUTH-WEST, NIGERIA.
 
4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES
 
5. STRESS ARISING FROM WORK ROLES AND IMPEDIMENTS TO ORGANISATIONAL PERFORMANCE
 
8. THE LINKAGE BETWEEN POLITICAL RESOURCES AND CORPORATE POLITICS: AN ADAPTATION OF THE RESOURCE BASED THEORY
 
9. THE EFFECT OF SUCCESSION PLANNING ON EMPLOYEES’ PERFORMANCE
 
10. AN ANALYSIS OF INSTITUTIONAL ENVIRONMENTS ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN NIGERIAN RENEWABLE ENERGY FIRMS.
 
11. A REVIEW OF THE IMPACTS SMES AS SOCIAL AGENTS OF ECONOMIC LIBERATIONS IN DEVELOPING ECONOMIES.
 
12. BUILDING A VIABLE ORGANISATION THROUGH AN EFFECTIVE ORGANISATION STRATEGY
 
13. CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR GAINING COMPETITIVE ADVANTAGE
 
14. BRAND IDENTITY OF TOURIST DESTINATION AND THE IMPACT ON PATRONAGE
 
15. OWNERSHIP STRUCTURE AND PERFORMANCE OF ENTREPRENEURIAL FIRMS IN NIGERIA
 
16. AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE
 
17. APPLICATION OF DISCRIMINANT ANALYSIS IN POLITICAL MARKETING: Inter-Party Perception
 
18. THE VALIDITY OF HERZBERG’S DUAL-FACTOR THEORY ON JOB SATISFACTION OF POLITICAL MARKETERS
 
19. PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: THE ELECTORATES’ PERSPECTIVE
 
20. AN ANALYSIS OF THE SERVICE DIMENSION OF POLITICS: LIJOMASS
 
21. “EFFECTIVENESS OF GOVERNMENT EXPORT SUPPORT PROGRAMMES IN NIGERA: AN EXPLORATORY INQUIRY
 
ELECTORATES’ RATING OF POLITICAL MARKETING EFFECTIVENESS IN NIGERIA
 
24. AGENDA FOR MARKETING EXCELLENCE IN THE DEREGULATED PETROLEUM DOWNSTREAM SECTOR”
 
25. THE DYNAMICS OF MARKETING STRATEGIES IN NIGERIAN PARTY POLITICS
 
EQUITY THEORY: ANOTHER PRECURSOR OF QUALITY OF LIFE MARKETING”
 
27. EFFECT OF TALENT DEVELOPMENT ON EMPLOYEE RETENTION IN SMES IN OGUN STATE
 
28. Creating a service mindset in political marketing: Imperatives and Applications.
 
PERCEPTION OF THE ROLE OF MARKETING IN NIGERIAN POLITICS: POLITICAL PARTIES’ PERSPECTIVE
 
SUSTAINING THE ROLE OF MARKETING STRATEGIES IN ELECTORAL POLITICS
 
CONFLICT MANAGEMENT IN NIGERIAN PARTY POLITICS: THE MARKETING PARADIGM
 
33. MARKETING OF FINANCIAL SERVICES IN THE ECOWAS SUB-REGION BY NIGERIAN BANKS: A TEST CASE FOR THE GLOBALIZATION OF NIGERIAN BANKING INDUSTRY”.
 
34. CURBING THE INFLUENCE OF CONSUMERISM THROUGH QUALITY OF LIFE MARKETING