33. MARKETING OF FINANCIAL SERVICES IN THE ECOWAS SUB-REGION BY NIGERIAN BANKS: A TEST CASE FOR THE GLOBALIZATION OF NIGERIAN BANKING INDUSTRY”.

33. MARKETING OF FINANCIAL SERVICES IN THE ECOWAS SUB-REGION BY NIGERIAN BANKS: A TEST CASE FOR THE GLOBALIZATION OF NIGERIAN BANKING INDUSTRY”.

In the light of the increasing importance of segmentation in the marketing of financial services, this paper argues that Nigerian banking industry can enter the global financial market with a strategy that incorporates both segmentation and globalization. To enable marketing of financial services succeed in an era of globalization. To enable marketing of financial services succeed in an era...
 
Published in 2018
 
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professor Rowland Worlu
Worlu Rowland
 
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