4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES

4. A SYSTEMATIC REVIEW OF CONSUMER BEHAVIOUR PREDICTION STUDIES

Abstract: Due to the importance of Customer behaviour prediction, it is necessary to have a systematic review of previous studies on this subject. To this effect, this paper therefore provides a systematic review of Customer behaviours prediction studies with a focus on components of customer relationship management, methods and datasets. In order to provide a comprehensive literature review...
 
Published in 2018
 
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professor Rowland Worlu
Worlu Rowland
 
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