Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.

Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective.

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The institutional context of electoral process in Nigeria is essentially different from the situation in the United States and other European countries. As a result, observers of Nigerian democratic system have argued that given the abject poverty in the country, it would amount to asking for too much, if the electorate is expected to resist monetary inducement. Candidates see nothing wrong in...
 
Published at Journal of Management and Enterprise Development. An Official Publication of the International Research and development Vol 4. No 3 Date of Publication: 2007.
Published in 2014
 
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WORLU, R.E.K.
Worlu Rowland
 
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