Deepening Democratic Values of Political Marketing with Games Theory.

Deepening Democratic Values of Political Marketing with Games Theory.

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A number of scholars in political marketing have noted that political marketing is a concept originating from a set of democratic values. These values are found in marketing, political and stakeholder theories (Banes 1996, Lees-Marshment, 1999; Scammel, 2003; etc). But our present study captures ‘game theory’ as another democratic variable of political marketing practice. Confirmatory...
 
Published at “A Joint Publication of Department of Business Studies, Covenant University, Ota, and National Institute of Marketing of Nigeria (NIMN) Date of Publication: 2011
Published in 2014
 
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Worlu, R.E.
Worlu Rowland
 
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