Electorates’ Rating of Political Marketing Effectiveness In Nigeria..

Electorates’ Rating of Political Marketing Effectiveness In Nigeria..

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In political marketing literature, there appears to be two main streams of research on the determinants of a political party’s effectiveness. One is based on the economic tradition which stresses the importance of external marketing factors. The other stream builds on the behavioural and sociological paradigms of marketing strategies as the prime determinants of effectiveness. It is in this...
 
Published at KOG-JOURN – An International Journal of Sociology. Vol. 1, No. 1. Department of Sociology, Kogi State University, Anyigba, Nigeria.
Published in 2014
 
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Worlu R. E. 2010
Worlu Rowland
 
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