Marketing Strategies of Nigerian Political Parties: A Comparative Analysis.
Political parties operating within a country may compete by using different competitive methods due to dissimilar political marketing orientations of party leaders and other internal distinctive competences. This implies that marketing strategies differ among political parties in Nigeria because each party employs different mixes of marketing variables to compete in our democratic politics....
Published at Global Journal of Management and Business Research (GJMBR) pp. 48 – 63 Vol. 10 Issues 5, (Ver. 10) Global Journal Inc. University of Texas at San Antonio, USA Impact factor: 3.0
Published in 2014
Worlu R. E. 2010